Legal, decent, honest and truthful
With all the recent stuff about the Leveson enquiry and press regulation, it makes me glad that the advertising industry in this country is so effectively regulated. And believe me, it is.
When I joined my first ad agency as a trainee copywriter, it was impressed on me from day one that everything I wrote had to be Legal, decent, honest and truthful. This was the essence of how your work would be evaluated by the Advertising Standards Authority (ASA) in the event of any complaint by the public.
Can you imagine a trainee journalist on a tabloid being schooled in these four principles?
Freedom of the press is essential for a civilised society but so is the right of the individual to privacy, even if they have been so rash as to appear on X-Factor or Big Brother.